Can 'Instant Articles' Drive Revenues For Facebook?

Facebook recently announced that it is opening up its Instant Articles program to all publishers starting April 12th.   Instant Articles was launched by Facebook in May last year, starting with just a few publishers, The company currently works with a few hundred publishers, making their content available on Facebook and creating an immersive reading experience for its users. While the company is working on tools to make this program available broadly to any publisher of any size globally, it ...